When Howard Hodges was 14 years old he had saved up enough money, from working at his father’s gas station, to buy three bicycles, one new and two used. He set the bikes against the side of the gas station with a “For Rent” sign.
During WWII, many children didn’t have bikes of their own, but for $0.25 an hour, Howard was able to share the joy of the wind in your hair to any neighborhood kid. It turns out; it wasn’t just kids that wanted to partake in the fun. GI’s would rent a bike for a trip down 17-Mile Drive. To accommodate the demand, Howard gradually built up a fleet of 32 bicycles and consistently had a line of customers.
When Howard was drafted in 1944, his father maintained the business. In 1946, Howard was discharged and returned home to discover his business had been bowled over by someone renting newer and faster motor scooters.
Rather than feel discouraged, Howard learned that if you had the right item, you could rent it over and over again and make more money than if you sold it outright. He began building up his inventory and included everything from building equipment to party gear.
By 1957, he was able to build his first store at the corner of McClellan and Foam. With great initiative and determination, we have developed alongside our community and amassed over 50 year’s experience. Stop in or call us at 831-372-7381 to see how we can help you with your latest project.


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